Daily Fix Sharosu-gil: Michelin-Standard Hanwoo Burgers in Seoul’s Hippest Alley
Sharosu-gil, the narrow alleyways surrounding Seoul National University, is a place that breathes youth, creativity, and incredible food. In the heart of this vibrant district lies Daily Fix (데일리픽스), a burger joint that has elevated the humble sandwich into a form of high art.
The iconic yellow sign of Daily Fix—a beacon for burger purists in Sharosu-gil.
This isn’t just another fast-food stop. Daily Fix is the brainchild of chefs with experience in New York’s 2-star and 3-star Michelin kitchens, bringing a level of technical precision rarely seen in the casual dining scene. It’s famously known as a personal favorite of K-pop star Kang Min-kyung (Davichi), but even without the celebrity buzz, the quality of the ingredients speaks for itself.
Location
- –Address: Unit 108, 1F, 164 Gwanak-ro, Gwanak-gu, Seoul
- –Access: A convenient 100m walk from Seoul Nat’l Univ. Station (Line 2), Exit 2.
- –Parking: Free parking available in the building’s lot (2-hour validation).
- –Google Maps: Unit 108, 1F, 164 Gwanak-ro, Gwanak-gu, Seoul
- –Taxi (Korean): 서울 관악구 관악로 164 1층 108호 데일리픽스 서울대입구
Hours
| Day / Info | Details |
|---|---|
| Open Daily | 10:30 AM – 01:00 AM (Next Day) |
| Break Time | No Break (Open all day for late-night cravings!) |
| Last Order | 00:30 AM |
The Vibe: Instagram-Ready Modernity
The moment you step inside, you’re enveloped in a space that feels effortlessly “hip.” From the warm, strategic lighting to the curated vintage decor, every corner is designed to be captured on lens.
The open kitchen adds a layer of dynamic energy, allowing you to hear the sizzle of the patties and catch the aroma of freshly toasted buns. With large windows offering a sense of openness, it’s a brilliant spot for an afternoon date or a solo “healing” lunch while people-watching the busy streets of Gwanak.
A trendy, light-filled space where modern design meets culinary passion.
Taste Notes: The Art of 100% Hanwoo Beef
Bacon Cheese Burger (The “Kang Min-kyung” Special)
The Bacon Cheese Burger is a masterclass in balance. The patty is made from 100% Hanwoo (Korean beef), delivering a depth of savory umami that ordinary beef simply cannot match. It’s succulent, perfectly seasoned, and carries a rich juice that permeates every bite.
The house-smoked bacon adds a layer of smoky complexity that harmonizes with the melted cheese. When paired with their signature crispy fries, it becomes a complete sensory experience that justifies every bit of the Michelin-inspired hype.
chicken sandwich: The “Crunch” Factor
The Chicken sandwich left a lasting impression with its audible “crunch.” The thick chicken thigh is fried to golden perfection—retaining a moist, tender interior while the crust shatters like a cracker. The addition of spicy coleslaw is a genius touch, providing a sharp, acidic counterpoint that cuts through the richness, keeping the palate fresh until the very last bite.
Price Range
- –Range: Budget to Moderate (An Absolute Burger Steal!)
- –Listen, when you hear “Michelin-experienced chefs” and “100% Hanwoo (premium Korean beef),” you immediately expect a massive bill. But Daily Fix flips the script!
- –You are getting fine-dining level technical precision, house-smoked bacon, and explosive, mind-blowing umami juices for the price of a standard premium burger. It’s an incredibly cost-effective way to experience top-tier Korean beef in a fun, casual setting. Wow!
Ordering & Tips
- –The K-Pop Pick: Start with the Bacon Cheese Burger—it’s the exact menu item loved by K-pop star Kang Min-kyung, and the smoky flavor is off the charts.
- –The Crunch Factor: Don’t sleep on the Chicken Sandwich. The shattered-glass crunch of the fried chicken thigh paired with spicy coleslaw is a must-try for sharing.
- –Late Night Fix: Operating until 1:00 AM, it is the absolute best spot in the Seoul National University area to satisfy those high-end midnight cravings.
- –Takeout Friendly: If the trendy hall is full, grab the Classic Burger to go. It travels exceptionally well, retaining its warmth and juicy texture.
Who I Recommend It For
- –Burger Purists: Anyone who wants to taste how the rich, savory fat of 100% Hanwoo beef elevates a classic American burger.
- –Night Owls: Travelers and locals looking for a deeply satisfying, high-quality late-night meal that isn’t just standard fast food.
- –Trend Seekers: Those looking to capture the young, vibrant, Instagram-ready aesthetic of Seoul’s famous Sharosu-gil alley.
Final Thoughts
Daily Fix Seoul National University is a bridge between high-end culinary expertise and the casual, hip culture of Sharosu-gil. It’s a place where you can feel the sincerity of the chefs in every bite of that Hanwoo patty. For those seeking a burger that offers both Instagram-worthy aesthetics and Michelin-level substance, this is your mandatory stop in Gwanak. A plate of this special burger is truly the vitality we need to recharge our daily lives!
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